diff --git a/pom.xml b/pom.xml
index 25e09523211c871691c1dac4b3923c90905216f0..b18803bf03192b196a1e1c9cdbe1f08b96022f1f 100644
--- a/pom.xml
+++ b/pom.xml
@@ -97,6 +97,9 @@
 		<imglib2-ui.version>2.0.0-beta-32</imglib2-ui.version>
 		<bigdataviewer-core.version>4.1.0</bigdataviewer-core.version>
 		<SPIM_Registration.version>5.0.13</SPIM_Registration.version>
+
+		<!-- NB: Deploy releases to the ImageJ Maven repository. -->
+		<releaseProfiles>deploy-to-imagej</releaseProfiles>
 	</properties>
 
 	<repositories>