diff --git a/pom.xml b/pom.xml
index df6302c9827872b46ea41c083d1c05ccd0550ef4..d6ca34a18a347c4a12f0202bc4e6e432fa585962 100644
--- a/pom.xml
+++ b/pom.xml
@@ -79,6 +79,9 @@
 		<package-name>bdv.server</package-name>
 		<license.licenseName>gpl_v3</license.licenseName>
 		<license.copyrightOwners>BigDataViewer developers.</license.copyrightOwners>
+
+		<!-- NB: Deploy releases to the ImageJ Maven repository. -->
+		<releaseProfiles>deploy-to-imagej</releaseProfiles>
 	</properties>
 
 	<repositories>