Instead of adding the feature set installation directory
to the global path, and thus inserting the modules into
the top level namespace, add an empty rigify.feature_sets
package and use __path__ to redirect the module loader
to read its sub-modules from the feature set directory.

Now feature set modules are effectively installed into
that package and loaded as 'rigify.feature_sets.foo'.

As an aside, clean up loading code to avoid weird path
manipulations, add more safety checks when installing sets,
and add a way for sets to expose a user-friendly name.